Whether you are looking to improve your existing product line or seeking to create breakthrough new products, we can help you to:

Assess

• Identify Customer – identify key customer segment and outline the problem to be solved
• Assess Needs – gather wants and needs of the customer to ensure Voice of the Customer input at every stage
• Assess Technology – determine the optimal technology for a particular application or requirement
• Specify Design – Quality Function Deployment methodology to create specification of requirements for design

Create

• Ideation – creative brainstorming techniques to generate ideas
• Screen Concepts – systematic process for screening ideas for customer, company and market acceptability
• Test Concepts – bring together customer groups to ensure concepts meet customer requirements.

Develop

• Design Prototype – we have on-site facilities for design of electronic products and work with partners for other design requirements
• Develop Prototype – we have facilities to build electronic prototypes and partners who can produce other prototypes as required
• Test Prototype – process for validation of design and market assumptions and demonstrating ‘fit-for-purpose’.

Go-To-Market

• Product/Service Launch – comprehensive launch plan, including commercialisation strategy, positioning, pricing and promotional requirements.
• Create Marketing Collateral – assistance with creating support material, including brochures, training, positioning papers, competitor comparisons, etc.
• Develop Web-Site – we have the facility for website development